premium hand-held served in casual sophistication
NYC Style Pizza & USDA Prime Burgers
It all started with a passion for pizza and burgers. Growing up in New York City, Harrison was surrounded by delicious food at every corner. In 2010 he formed the Upscale Casual Restaurant Group with his wife, Marlene, to bring great Pizza and USDA prime burgers to New Yorkers and South Floridians.
Our Story
It all started with a passion for pizza and burgers. Growing up in New York City, Harrison was surrounded by delicious food at every corner. He couldn’t get enough of the cheesy, saucy goodness that came out of the pizza parlors and the juicy, perfectly cooked burgers at mom-and-pop diners. As he got older, Harrison found himself dreaming of opening his own pizza and burger joint.
Harrison and Marlene knew that starting their own restaurant group was going to be a challenge, especially in a city with so many options. But they were determined and took a leap of faith and bought their first restaurant, Renato’s.
Responding to customer inquiries, they decided to expand into the burger business. They struck a deal to acquire Prime Time Burgers.
Years went by, and Westbrook’s pizza and Prime Time Burger empire continued to grow. They now have ten restaurants in New York, Long Island and in South Florida serving a loyal following of customers, and a reputation for quality and consistency.
Our burgers aren’t just any burgers; they are flavorful, satisfying, and made from the finest quality beef. We take pride in our perfectly aged beef, handcrafted recipes, and commitment to a memorable dining experience for everyone who walks through our doors.
We use only the highest quality beef, which is perfectly aged for a minimum of 21 days to enhance its tenderness and flavor. Our burgers are made from a special blend of beef, which includes the perfect ratio of lean meat and fat for maximum flavor. And let’s not forget about our unique seasoning blend, which is used to bring out the natural flavors of the beef, making every bite truly unforgettable.
Our handcrafted burgers will leave you wanting more.
When you step into our pizzeria, you’re not just experiencing a slice of Italy. You’re experiencing a slice of our family’s heritage, rich with tradition and a commitment to quality, passed down for generations. Our humble beginnings start in Little Italy, where our grandparents opened up the first pizzeria in the neighborhood. Their passion for bringing people together around a delicious pie inspired us to keep it in the family, and we’ve been carrying on the legacy ever since.
Our cherished recipes are a direct reflection of our family’s Italian roots, and there’s nothing more important to us than sharing our love for food with our customers. From the tomatoes we use in our sauce to the fresh mozzarella we hand-stretch every morning, every ingredient is selected with care. We believe that a great meal starts with great ingredients, and our menu reflects that. We take pride in every dish we serve, just as our grandparents did when they first opened their doors to the community.
Do your customers walk in for the first time and just think…yeah this is it! This is my new go to restaurant!
How you can create this feeling on purpose!
The name of the game really is loyalty.
A step-by-step foot in door customer relationship building strategy for your restaurant.
Grab your copy of the book: Marketing Inside Your Restaurant
